Primarily focused on urban parks that are a part of the City of Chicago’s Nature and Wildlife Plan, IT'S MY NATURE CAMPAIGN will include inspiring and thought-provoking photography, highlighting individuals experiencing the beauty and emotional impact of various natural, open and green spaces in Chicago. In addition to the photographic campaign, It's My Nature Campaign will include the participation of major media partners spanning print, web, television, public display and public transportation. The hub of the campaign will be a website where visitors can view the full campaign imagery, as well as learn more about the benefits of experiencing and protecting nature. The project is currently in the site selection and shooting stage, with the preview scheduled for late 2010 and the full launch in the Spring of 2011.